This question provided by Canaan Ridge (www.canaanridge.com) - Exceptional thinking forum. Michael Inserra from Alchemy Search provided one of two winning responses:
"I can summarize my client thoughts in one word: Relationships
Clients want to see a dedicated professional relationship. My clients want to work with service providers who invest time in getting to know them. They want to see time spent on site getting to understand the holistic value proposition their firm offers. Clients want a more personalized and unique approach, personal dedication, and a genuine interest in scaling with them verses a transaction. Process-wise, clients need confidence that we are one step ahead on logistics and have eliminated the obstiacles to close smoothly. There is no tolerance for leaving the final step up to chance."